boychick ads

lexus root
27 jul 2026

Like Leo Skir's other novels, published primarily by small presses or those with small advertising budgets, boychick did not receive any major advertisement campaigns upon its release. Though he probably asked Dick Leitsch, his friend and coworker at gay, to write a favorable review—which incorporated a photograph taken by Peter Neide, another of Skir's friends, as its centerpiece—paid advertisements appeared to be exceptionally rare. While I have not been able to find any advertisements for his other books, two distinct publisher advertisements of boychick have been located. They are duplicates of one another besides a pre-filled order form and text being accordingly rearranged, but these changes are evidence of the publisher's responsiveness to distinct reader bases in gay (no order form) and qq magazine (order form).

Picture of young man leaning against wall with text reading 'Pick him up at your local bookstore. / BOYCHICK / A novel by Leo Skir'
figure 1. Advertisement for boychick in qq magazine's October 1971 edition, p. 43 (ProQuest id YFEUID253923078). gay's version appears in the 10 May 1971 edition, p. 19.

"Back matter" advertising boychick does exist, but those are not commercial advertisements as they are issued by the same original publisher inside of their own materials. Belmont/Tower issued at least two of these textual advertisements of their 1972 edition of boychick in their other books.


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